Quick Reads
Zepto Bumrah vs Cyclone Ad is Rushed
Zepto’s Bumrah vs Cyclone ad’s analogy, underscores the need for sensitive, context-aware advertising, in an otherwise stellar campaign
Randomness
Baader Meinhof Phenomenon is Everywhere in Marketing
Baader-Meinhof Phenomenon – We tend to notice something more often after noticing it for the first time, leading to the belief that the frequency of occurrence has increased.
Quick Reads
FanCode Needs Football Match Prediction
FanCode needs football match prediction to drive impulse purchase. Fancode, which raised $50 Mn from Dream11 already has exclusive rights for Carabao Cup and AFC Champions League.
Quick Reads
70-Hour Workweek vs 4-Hour Workweek
A 4-hour workweek means someone else is having a 70-hour workweek. The 70-hour work week, where you get the chance to work, work, and then work some more
Product Management
WEBP Converter for Mac App – Offline – Free Download
Online WEBP converters can lead to image copyright, content ownership, and data privacy issues are generally paid after the first 5-10 conversions. So I created this WEBP Converter for Mac App for my personal use.
Product Management
Create a Random Article Button for your WordPress Website
How should I go about it?
1. Create a Python program – Stupid.
2. Create a WordPress plugin – Even more stupid.
3. Edit the WordPress theme – Works with the least effort
Product Management
Menace of Fake Products and the QR solution
Almost 25-30% of all products sold in India are fake/duplicate. Globally it’s a $1.7 – 4.5 trillion economy. What can brands do using QR codes to fight this?
Quick Reads
Zomato Moment Marketing
Moment marketing is a dynamic strategy that thrives on capturing the essence of the present, and Zomato has mastered this art with finesse
Quick Reads
ChatGPT Subscription is like Paying for Search
Everyone knows that Google search has been broken for a long time but before ChatGPT there was no good alternative.
Google’s inability to move beyond ad monetisation and providing information based on “keywords” led to social hacking, and now one has to sift through pages, discerning the quality of information and its relevance.
Quick Reads
Benefits of Net Promoter Score (NPS)
Net Promoter Score (NPS) is not just limited to gauging customer loyalty and satisfaction, but can be a powerful asset, reflecting a company’s overall health and long-term viability.