Quick Reads

A 4-hour workweek means someone else is having a 70-hour workweek. The 70-hour work week, where you get the chance to work, work, and then work some more

Moment marketing is a dynamic strategy that thrives on capturing the essence of the present, and Zomato has mastered this art with finesse

Everyone knows that Google search has been broken for a long time but before ChatGPT there was no good alternative.

Google’s inability to move beyond ad monetisation and providing information based on “keywords” led to social hacking, and now one has to sift through pages, discerning the quality of information and its relevance.

Net Promoter Score (NPS) is not just limited to gauging customer loyalty and satisfaction, but can be a powerful asset, reflecting a company’s overall health and long-term viability.

Dunzo is getting saved but Dunzo brand might not survive. Dunzo is shifting its business model from quick commerce to local commerce.