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Google Waze Advertising Changes
Explore the Google Waze Advertising Changes and their impact on the future of location-based marketing in our latest blog post
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Waze Advertising: Location-Based Marketing
Waze advertising transforms marketing with location-based ads, branded pins, and data-driven targeting, turning every drive into an opportunity
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Viral on Internet: Hoodmaps’ Mapbox $11000 Bill
Hoodmaps’ recent viral on internet surge led to an unexpected $11,000 bill from Mapbox highlighting the financial impacts of third party APIs
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Zepto Bumrah vs Cyclone Ad is Rushed
Zepto’s Bumrah vs Cyclone ad’s analogy, underscores the need for sensitive, context-aware advertising, in an otherwise stellar campaign
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FanCode Needs Football Match Prediction
FanCode needs football match prediction to drive impulse purchase. Fancode, which raised $50 Mn from Dream11 already has exclusive rights for Carabao Cup and AFC Champions League.
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70-Hour Workweek vs 4-Hour Workweek
A 4-hour workweek means someone else is having a 70-hour workweek. The 70-hour work week, where you get the chance to work, work, and then work some more
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Zomato Moment Marketing
Moment marketing is a dynamic strategy that thrives on capturing the essence of the present, and Zomato has mastered this art with finesse
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ChatGPT Subscription is like Paying for Search
Everyone knows that Google search has been broken for a long time but before ChatGPT there was no good alternative.
Google’s inability to move beyond ad monetisation and providing information based on “keywords” led to social hacking, and now one has to sift through pages, discerning the quality of information and its relevance.
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Benefits of Net Promoter Score (NPS)
Net Promoter Score (NPS) is not just limited to gauging customer loyalty and satisfaction, but can be a powerful asset, reflecting a company’s overall health and long-term viability.
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Dunzo is Dead, Long Live Dunzo!
Dunzo is getting saved but Dunzo brand might not survive. Dunzo is shifting its business model from quick commerce to local commerce.