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  • Product Management
    • Product Management Notes
      • 01 – New Product Development
      • 02 – Product Development Process
      • 03 – Market Segmentation and User Persona
      • 04 – Product Positioning
      • 05 – Growth Hacking, A/B and A/A Testing, and MVP
      • 06 – Concept Development and Testing
      • 07 – Understanding Consumer Preferences
      • 08 – Product Solution Design
      • 09 – Pricing Strategy and Van Westendorp Price Sensitivity Analysis
      • 10 – Product Positioning and Branding
      • 11 – Managing Distribution and Pricing
      • 12 – Managing Product Performance and Metrics
    • Blue Ocean Strategy with iPhone Example
    • Service Blueprint with Example
    • OnlyFans and Creator Economy
    • Football Match Prediction via AI/ML
    • Twitter Bot for Personal Engagement
    • Start a Tech Business with No Code
  • Enter My Mind
    • Booking.yeah is NOT owned by Booking.com
    • OYO’s Strategy: DRHP Insights
    • Digital Interventions in Logistics
    • Fahrenheit 451 is NOT like 1984
    • Making a Professional Resume
    • Hidden Lessons in The Jungle Book
    • IMBD Rating Analysis via Python
    • Chinese One Belt One Road
    • Future of HR
    • Check the 50+ Articles
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Quick Reads

Google Waze Advertising Changes
Quick Reads

Google Waze Advertising Changes

Explore the Google Waze Advertising Changes and their impact on the future of location-based marketing in our latest blog post

By Saurabh Singh, 1 yearDecember 2, 2023 ago
Waze Advertising Location Based Ads
Quick Reads

Waze Advertising: Location-Based Marketing

Waze advertising transforms marketing with location-based ads, branded pins, and data-driven targeting, turning every drive into an opportunity

By Saurabh Singh, 1 yearDecember 2, 2023 ago
Viral on Internet HoodsMap
Quick Reads

Viral on Internet: Hoodmaps’ Mapbox $11000 Bill

Hoodmaps’ recent viral on internet surge led to an unexpected $11,000 bill from Mapbox highlighting the financial impacts of third party APIs

By Saurabh Singh, 1 year ago
Zepto Bumrah vs Cyclone Ad
Quick Reads

Zepto Bumrah vs Cyclone Ad is Rushed

Zepto’s Bumrah vs Cyclone ad’s analogy, underscores the need for sensitive, context-aware advertising, in an otherwise stellar campaign

By Saurabh Singh, 2 yearsNovember 10, 2023 ago
Fancode Football Match Prediction
Quick Reads

FanCode Needs Football Match Prediction 

FanCode needs football match prediction to drive impulse purchase. Fancode, which raised $50 Mn from Dream11 already has exclusive rights for Carabao Cup and AFC Champions League.

By Saurabh Singh, 2 yearsNovember 2, 2023 ago
Quick Reads

70-Hour Workweek vs 4-Hour Workweek

A 4-hour workweek means someone else is having a 70-hour workweek. The 70-hour work week, where you get the chance to work, work, and then work some more

By Saurabh Singh, 2 yearsOctober 26, 2023 ago
Quick Reads

Zomato Moment Marketing

Moment marketing is a dynamic strategy that thrives on capturing the essence of the present, and Zomato has mastered this art with finesse

By Saurabh Singh, 2 yearsOctober 14, 2023 ago
Quick Reads

ChatGPT Subscription is like Paying for Search

Everyone knows that Google search has been broken for a long time but before ChatGPT there was no good alternative.

Google’s inability to move beyond ad monetisation and providing information based on “keywords” led to social hacking, and now one has to sift through pages, discerning the quality of information and its relevance.

By Saurabh Singh, 2 yearsOctober 12, 2023 ago
Quick Reads

Benefits of Net Promoter Score (NPS)

Net Promoter Score (NPS) is not just limited to gauging customer loyalty and satisfaction, but can be a powerful asset, reflecting a company’s overall health and long-term viability.

By Saurabh Singh, 2 yearsOctober 9, 2023 ago
Quick Reads

Dunzo is Dead, Long Live Dunzo!

Dunzo is getting saved but Dunzo brand might not survive. Dunzo is shifting its business model from quick commerce to local commerce.

By Saurabh Singh, 2 yearsOctober 6, 2023 ago

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