In Short…
- Understand conjoint analysis.
- Predict market shares for a new product.
- Estimate the market share of a product using the market simulator.
- Design a product by choosing the best attributes.
Additional reading on Conjoint Analysis:
Note: These are notes from the ISB Executive Education – Product Management program for my personal consumption.
In case you are looking for a Product Management course, I would highly recommend joining this cohort-based course.
PS: You can connect with me for review or referral discount (link for referral discount)
