ROMI, EVA and NPV, Manage B2B customer and distribution relationships, Measure and manage growth and resilience via platforms, Understand the value of product-centric and customer-centric brand platforms, Develop business models by integrating value creation and appropriation processes.
How to manage product launches, Importance of managing price competitions, How to manage distributors, How to integrate pricing and distribution strategies.
Innovate beyond the product, Balance brand positioning, pricing and distribution, Build differentiated brands, Understand the role of marketing and brand strategy in enhancing brand equity
Common pricing approaches, Van Westendorp Price Sensitivity Meter, Implement the concept of strategic pricing to maximize the profitability.
Understand conjoint analysis, design a product by choosing the best attributes.
Analyse strategies and frameworks for developing and marketing a new product, explicit response methods, Kano analysis, factor analysis method, etc
– The importance of the concept testing process during a new product launch.
– The different types of concept tests and how to conduct the most common type of concept test.
– The Long Tail Effect: How digital technologies are changing new product development.
– Understand potential and forecast.
– Estimate the market potential and forecast sales.
– Apply metrics to evaluate model forecasts and compare models.
Dunzo is getting saved but Dunzo brand might not survive. Dunzo is shifting its business model from quick commerce to local commerce.
“Booking.yeah” Campaign
Campaigns other than Booking.yeah
Importance of “Booking.yeah” campaign
Why Booking.com has not bought Booking.yeah domain?
Google launched reCAPTCHA v3 which doesn’t need any inputs from the user. It has been almost 5 years and reCAPTCHA v3 is yet to be hacked.