Product Management
Product Management 07 – Understanding Consumer Preferences
Analyse strategies and frameworks for developing and marketing a new product, explicit response methods, Kano analysis, factor analysis method, etc
Product Management
Product Management 06 – Concept Development and Testing
– The importance of the concept testing process during a new product launch.
– The different types of concept tests and how to conduct the most common type of concept test.
– The Long Tail Effect: How digital technologies are changing new product development.
– Understand potential and forecast.
– Estimate the market potential and forecast sales.
– Apply metrics to evaluate model forecasts and compare models.
Quick Reads
Dunzo is Dead, Long Live Dunzo!
Dunzo is getting saved but Dunzo brand might not survive. Dunzo is shifting its business model from quick commerce to local commerce.
Randomness
Booking.yeah is not owned by Booking.com
“Booking.yeah” Campaign
Campaigns other than Booking.yeah
Importance of “Booking.yeah” campaign
Why Booking.com has not bought Booking.yeah domain?
Quick Reads
Is it even AI if it can’t crack Google reCAPTCHA?
Google launched reCAPTCHA v3 which doesn’t need any inputs from the user. It has been almost 5 years and reCAPTCHA v3 is yet to be hacked.
Quick Reads
Apple’s Phygital Strategy in 2007
Apple had a phygital strategy in 2007 even before the term phygital was coined. It was a rather fruitful partnership with Starbucks.
Quick Reads
Fi in LinkedIn Top Startups 2023
Seeing Fi being mentioned in #LinkedInTopStartups and laying off 10% of workforce on the same day, makes one wonder about the criteria of this list.
Product Management
Blue Ocean Strategy with iPhone Example
What is Blue Ocean Strategy? Blue Ocean Strategy of iPhone, Health Insurance (Hypothetical) and Motor Insurance (Hypothetical)
Quick Reads
Speech-to-Text Conversion via AI
“Speech to Text” has been here forever, but the approach of SaaS products to the “Freemium to Premium” model is broken.
Quick Reads
Where Did BuzzFeed Quiz Disappear?
BuzzFeed is using AI to create quizzes. Although BuzzFeed’s stock is trading at less than a dollar, quizzes are not going anywhere.