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  • Product Management
    • Product Management Notes
      • 01 – New Product Development
      • 02 – Product Development Process
      • 03 – Market Segmentation and User Persona
      • 04 – Product Positioning
      • 05 – Growth Hacking, A/B and A/A Testing, and MVP
      • 06 – Concept Development and Testing
      • 07 – Understanding Consumer Preferences
      • 08 – Product Solution Design
      • 09 – Pricing Strategy and Van Westendorp Price Sensitivity Analysis
      • 10 – Product Positioning and Branding
      • 11 – Managing Distribution and Pricing
      • 12 – Managing Product Performance and Metrics
    • Blue Ocean Strategy with iPhone Example
    • Service Blueprint with Example
    • OnlyFans and Creator Economy
    • Football Match Prediction via AI/ML
    • Twitter Bot for Personal Engagement
    • Start a Tech Business with No Code
  • Enter My Mind
    • Booking.yeah is NOT owned by Booking.com
    • OYO’s Strategy: DRHP Insights
    • Digital Interventions in Logistics
    • Fahrenheit 451 is NOT like 1984
    • Making a Professional Resume
    • Hidden Lessons in The Jungle Book
    • IMBD Rating Analysis via Python
    • Chinese One Belt One Road
    • Future of HR
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Saurabh Singh

Create a Random Article Button for WordPress
Product Management

Create a Random Article Button for your WordPress Website

How should I go about it?
1. Create a Python program – Stupid.
2. Create a WordPress plugin – Even more stupid.
3. Edit the WordPress theme – Works with the least effort

By Saurabh Singh, 2 yearsOctober 23, 2023 ago
Solution to identify and detect counterfeit products in the market
Product Management

Menace of Fake Products and the QR solution

Almost 25-30% of all products sold in India are fake/duplicate. Globally it’s a $1.7 – 4.5 trillion economy. What can brands do using QR codes to fight this?

By Saurabh Singh, 2 yearsOctober 15, 2023 ago
Quick Reads

Zomato Moment Marketing

Moment marketing is a dynamic strategy that thrives on capturing the essence of the present, and Zomato has mastered this art with finesse

By Saurabh Singh, 2 yearsOctober 14, 2023 ago
Quick Reads

ChatGPT Subscription is like Paying for Search

Everyone knows that Google search has been broken for a long time but before ChatGPT there was no good alternative.

Google’s inability to move beyond ad monetisation and providing information based on “keywords” led to social hacking, and now one has to sift through pages, discerning the quality of information and its relevance.

By Saurabh Singh, 2 yearsOctober 12, 2023 ago
Quick Reads

Benefits of Net Promoter Score (NPS)

Net Promoter Score (NPS) is not just limited to gauging customer loyalty and satisfaction, but can be a powerful asset, reflecting a company’s overall health and long-term viability.

By Saurabh Singh, 2 yearsOctober 9, 2023 ago
Product Management

Product Management 12 – Managing Product Performance and Metrics

ROMI, EVA and NPV, Manage B2B customer and distribution relationships, Measure and manage growth and resilience via platforms, Understand the value of product-centric and customer-centric brand platforms, Develop business models by integrating value creation and appropriation processes.

By Saurabh Singh, 2 yearsOctober 8, 2023 ago
Product Management

Product Management 11 – Managing Distribution and Pricing

How to manage product launches, Importance of managing price competitions, How to manage distributors, How to integrate pricing and distribution strategies.

By Saurabh Singh, 2 yearsOctober 8, 2023 ago
Product Management

Product Management 10 – Product Positioning and Branding

Innovate beyond the product, Balance brand positioning, pricing and distribution, Build differentiated brands, Understand the role of marketing and brand strategy in enhancing brand equity

By Saurabh Singh, 2 yearsOctober 8, 2023 ago
Product Management

Product Management 09 – Pricing Strategy and Van Westendorp Price Sensitivity Analysis

Common pricing approaches, Van Westendorp Price Sensitivity Meter, Implement the concept of strategic pricing to maximize the profitability.

By Saurabh Singh, 2 yearsOctober 8, 2023 ago
Product Management

Product Management 08 – Product Solution Design

Understand conjoint analysis, design a product by choosing the best attributes.

By Saurabh Singh, 2 yearsOctober 8, 2023 ago

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