Quick Reads
Apple’s Phygital Strategy in 2007
Apple had a phygital strategy in 2007 even before the term phygital was coined. It was a rather fruitful partnership with Starbucks.
Quick Reads
Fi in LinkedIn Top Startups 2023
Seeing Fi being mentioned in #LinkedInTopStartups and laying off 10% of workforce on the same day, makes one wonder about the criteria of this list.
Product Management
Blue Ocean Strategy with iPhone Example
What is Blue Ocean Strategy? Blue Ocean Strategy of iPhone, Health Insurance (Hypothetical) and Motor Insurance (Hypothetical)
Quick Reads
Speech-to-Text Conversion via AI
“Speech to Text” has been here forever, but the approach of SaaS products to the “Freemium to Premium” model is broken.
Quick Reads
Where Did BuzzFeed Quiz Disappear?
BuzzFeed is using AI to create quizzes. Although BuzzFeed’s stock is trading at less than a dollar, quizzes are not going anywhere.
Quick Reads
Airtable Just Can’t Excel
Over 10 years in the making, $1.4B funding, $11B valuation, and $150M ARR, but still Airtable had to layoff over 50% of their workforce since Dec’22
Product Management
Product Management 05 – Growth Hacking, A/B and A/A Testing, and MVP
Types of New Products, Reason for Failure of New Products, Firm and Market Newness, Opportunity Cost and Development Risk, Growth Hacking, AA AB Testing, MVP
Product Management
Product Management 04 – Product Positioning
Product Positioning, How to Position a Product for Market Advantage, Understanding Disruptive Positioning, Radical Innovation – with example
Product Management
Product Management 03 – Market Segmentation and User Persona
Understand markets, market segmentation and targeting, customer or user persona, customer journey – with example
Product Management
Product Management 02 – Product Development Process
New Product Development Process, Customer Needs and Behaviour, Role of Marketing, Value for Customers, etc