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Book Summary
Product Management
Product Management Notes
01 – New Product Development
02 – Product Development Process
03 – Market Segmentation and User Persona
04 – Product Positioning
05 – Growth Hacking, A/B and A/A Testing, and MVP
06 – Concept Development and Testing
07 – Understanding Consumer Preferences
08 – Product Solution Design
09 – Pricing Strategy and Van Westendorp Price Sensitivity Analysis
10 – Product Positioning and Branding
11 – Managing Distribution and Pricing
12 – Managing Product Performance and Metrics
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