Yeah! So while the first logo was good, it did’t really define me and was more of a designing software output
So I sat down and introspected a little (DO NOT RECOMMEND). I thought to put my MBA to work, checked out my Brand Management notes and voila! I knew Brand Prism is the answer, for a logo needs to be an expression of the creator as well as the viewer.
What is this Brand Prism you ask? Well its basically a set of questions a brand should ask themselves. Kapeferer summarized them in this diagram below:
![Kapferer's Brand Identity Prism for Logo Design](https://mljjgwk04ojn.i.optimole.com/cb:4Blz.42273/w:272/h:261/q:mauto/f:best/https://talesofss.com/wp-content/uploads/2020/07/brand-identity-prism.webp?w=544)
I am going to explain this bit one by one and how I came up with the design of my logo
- Physique: What is my physical external image? – Fit, Average looking, but quirky nature attracts attention. Hence the edges
- Personality: How do I see myself? – Assertive, Initiator, Collaborative. Hence the king like crown
- Culture: What kind of system do I base my behavior on? – Mix of various cultures but create my own set of values, hence the center of logo isn’t a perfect circle.
- Self Image: How the people who know me sees themselves? – Optimistic, Innovative, Learners, hence open ends
- Reflection: Whats my ideal customer? – Team players, open minded, hence a combination of light and dark
- Relationship: How do I interact with my customer? – Listener, Supportive, hence green color which is soothing
Also SS is the acronym for Saurabh Singh. This has been the most common moniker of mine (populated by me since I used to sign “-SS” at the end of every post)
Technical Design:
Font: Bell MT
Use Pen tool to draw the crown
Color: Royal Green (Hex: 136207)
A little bit of Bevel effect brings out the 3D look along with the Drop Shadow and Stroke mode for pixel 2.
Note: This is a combination of psychological and philosophical approach, which would require a certain level of understanding of human nature as well as reading of Fyodor Dostoevsky‘s early work like Notes from Underground.
![](https://mljjgwk04ojn.i.optimole.com/cb:4Blz.42273/w:auto/h:auto/q:mauto/f:best/https://talesofss.com/wp-content/uploads/2020/07/ss-logo-golden-circles-bell-mt-1-e1595403112927.webp)
Final Logo
![](https://mljjgwk04ojn.i.optimole.com/cb:4Blz.42273/w:auto/h:auto/q:eco/f:best/https://talesofss.com/wp-content/uploads/2023/07/TALES-OF-SS-Final.webp)
Linkedin Banner
![](https://mljjgwk04ojn.i.optimole.com/cb:4Blz.42273/w:1024/h:256/q:eco/f:best/https://talesofss.com/wp-content/uploads/2023/07/Saurabh-Singh-LinkedIn-Banner.webp)
If you need any help with regards to conceptualization of your own logo, contact me here and I will help you out.