Yeah! So while the first logo was good, it did’t really define me and was more of a designing software output

So I sat down and introspected a little (DO NOT RECOMMEND). I thought to put my MBA to work, checked out my Brand Management notes and voila! I knew Brand Prism is the answer, for a logo needs to be an expression of the creator as well as the viewer.

What is this Brand Prism you ask? Well its basically a set of questions a brand should ask themselves. Kapeferer summarized them in this diagram below:

Kapferer's Brand Identity Prism for Logo Design
Kapferer’s Brand Identity Prism

I am going to explain this bit one by one and how I came up with the design of my logo

  1. Physique: What is my physical external image? – Fit, Average looking, but quirky nature attracts attention. Hence the edges
  2. Personality: How do I see myself? – Assertive, Initiator, Collaborative. Hence the king like crown
  3. Culture: What kind of system do I base my behavior on? – Mix of various cultures but create my own set of values, hence the center of logo isn’t a perfect circle.
  4. Self Image: How the people who know me sees themselves? – Optimistic, Innovative, Learners, hence open ends
  5. Reflection: Whats my ideal customer? – Team players, open minded, hence a combination of light and dark
  6. Relationship: How do I interact with my customer? – Listener, Supportive, hence green color which is soothing

Also SS is the acronym for Saurabh Singh. This has been the most common moniker of mine (populated by me since I used to sign “-SS” at the end of every post)

Technical Design:

Font: Bell MT

Use Pen tool to draw the crown

Color: Royal Green (Hex: 136207)

A little bit of Bevel effect brings out the 3D look along with the Drop Shadow and Stroke mode for pixel 2.

Note: This is a combination of psychological and philosophical approach, which would require a certain level of understanding of human nature as well as reading of Fyodor Dostoevsky‘s early work like Notes from Underground.

Final Logo

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If you need any help with regards to conceptualization of your own logo, contact me here and I will help you out.

Categories: Randomness