Product Management

Analyse strategies and frameworks for developing and marketing a new product, explicit response methods, Kano analysis, factor analysis method, etc

– The importance of the concept testing process during a new product launch.
– The different types of concept tests and how to conduct the most common type of concept test.
– The Long Tail Effect: How digital technologies are changing new product development.
– Understand potential and forecast.
– Estimate the market potential and forecast sales.
– Apply metrics to evaluate model forecasts and compare models.

What is Blue Ocean Strategy? Blue Ocean Strategy of iPhone, Health Insurance (Hypothetical) and Motor Insurance (Hypothetical)

Types of New Products, Reason for Failure of New Products, Firm and Market Newness, Opportunity Cost and Development Risk, Growth Hacking, AA AB Testing, MVP

Product Positioning, How to Position a Product for Market Advantage, Understanding Disruptive Positioning, Radical Innovation – with example

Understand markets, market segmentation and targeting, customer or user persona, customer journey – with example

New Product Development Process, Customer Needs and Behaviour, Role of Marketing, Value for Customers, etc

Index for Product Management Notes. Click here to learn what product management is all about. It’s not that difficult and I am here to help.

Basics of Product Management, Pricing Basics, Marketing Strategy and Product Development, Product and Market Development Processes, Managing Product/Technology Life Cycles, etc

A service blueprint is a visual representation outlining the end-to-end customer experience and the various components involved in delivering a service